Drawing since the age of 3 years old and self taught in art, British fashion illustrator and designer Hayden Williams is now one of the most recognised and in demand fashion illustrators in the world! Since sharing his work on social media platforms in 2009, his signature design and illustration style has garnered praise from the fashion and music elite and has amassed an incredible following on social media
Hayden’s love for drawing started when he would watch Disney movies as a child and would draw the female characters. Over the years, this was a natural progression into fashion illustration and design for him as a teenager. In late 2008, Hayden studied fashion design at Barking & Dagenham college for 2 years and then went on to study at Ravensbourne University. Juggling his studies, he also shared his fashion illustrations on social media platforms such as Twitter, Facebook, Instagram and blog hosting site Tumblr. Wanting to showcase his design vision in art form, slowly but surely, his work began amassing a big following of admirers and supporters
In 2011, Hayden’s work caught the attention of Rihanna via Twitter, which then led to her using his work as her profile picture on the site.
Rihanna then personally invited Hayden to one of her concerts in London to meet her, and requested for him to bring his portfolio along with him.
Hayden’s work has since been praised by Beyoncé, who shared his work on her Instagram and then reached out personally to feature his work on her official website.
Oprah Winfrey has her own framed custom illustration by Hayden.
His work has continued to be praised by stars in music and fashion such as Mariah Carey, Kim Kardashian, Iman, Ariana Grande and many more. His work has been published and featured by Vogue, ELLE, Harpers Bazaar, Vanity Fair, MTV, Huffington Post, NBC New York and Daily Mail.
In 2014, Hayden collaborated with cosmetics giant Rimmel London and Kate Moss to create fashion illustrations in support of Kate’s first eye collection ‘Idol Eyes’. He worked one on one with Kate, filming alongside her for the project, which saw his illustrations of her displayed in cosmetic stores globally alongside the range.
2015 saw Hayden partner with Disney and Tumblr in honour of the live action movieCinderella. He was commissioned to design a modernised interpretation of Cinderella’s iconic gown and bring it to life. It is his first ever Couture creation to date.
Late 2015 and early 2016 saw Hayden partner with art suppliers Winsor & Newton to exhibit his illustrations in New York, London and Paris. Most recently, he collaborated with Naomi Campbell, after she personally requested for his work to be featured in her book with publisher TASCHEN.
Hayden plans to have more brand collaborations under his belt and then to eventually launch his own clothing line.